Facebook and Scribd have partnered to launch a new product called Readcast, a new "sharing toolkit" which will turn Scribd from a site where users can read documents, to a place where over 10 million users can share what they are reading via Facebook and Scribd in bookclub-like fashion. WebProNews spoke with Scribd CEO Trip Adler about the product.
"Scribd is the place where connections form around shared reading interests," says Adler. "Now, the universe of social reading suddenly opens up to include Twilight fan fiction, investigative reports about Goldman Sachs, Mary Meeker's Web 2.0 presentation, tips for using solar power. This reflects the breadth and depth of what people read on a daily basis, not just what they're reading on news sites."
Scribd is taking advantage of the social plugins announced by Facebook today, allowing users to "like" their favorite reading material and see which Scribd books, research, presentations, illustrations, and other written workds their friends like, comment on, and share, without leaving Scribd.
Adler tells WebProNews he believes more sharing will start happening passively as opposed to actively. People can simply set their account to automatically share the stuff they're reading. And like Facebook CEO Mark Zuckerberg explained in his keynote, content will not simply show up in the news feed and fade away back on Facebook itself. It will be fixated in the user's profiles, much like "liked" movie/> [...]
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This eBook is your industry-specific roadmap out of the economic slump. Selling through a Slump: An Industry-by-Industry Playbook brings together sales strategies and best practices from 11 top sales experts from 11 distinct vertical market sectors, ranging from retail to health care to telecom – because one size doesn't always fit all. The practical tips and experience-based wisdom here aren't just limited to any single industry, though. Regardless of your market sector, you're bound to find value in this arsenal of great sales ideas. Get access to exclusive tips on how to sell in a challenging market, from renowned sales experts like Jill Konrath, Charles Green, and Dave Stein. You've got questions – this eBook was created to give you answers.
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I understand in today’s marketplace the need for automation grows and grows as companies seek to cut costs across the board. Streamlining a process down to a science and eliminating as much human interaction seems to be a growing trend but does it work for marketing a website and for SEO? Manufacturing yes, internet marketing to humans? No.
There is not a SEO software program on the planet that can successfully step into the shoes of your audience and try to anticipate what their online behavior or patterns might be at that given moment. There is something that will always require a human touch, search engine optimization and internet marketing equally requires the human marketing touch. When optimizing a website you need to stop and think about each page and really determine what kind of user you want to drive to that specific page. Which keyword you chose to target on that page will deliver a certain type of end user. This thought process is something a computer program is not going to be able to nail down correctly. What if you are torn between two keywords or phrases and both deliver a slightly different end user, do you think a software program would pick that up and pick the right keyword? Most likely not. Software can be used to do many research tasks like keyword research or design but software cannot write a custom crafted meta tag and description like a human could. The human element will always be a factor when communicating with other humans. It would be like asking a program to come up with an award winning design campaign for your brand. What if a software program puts in a keyword that is completely wrong for your business and you don’t catch it. Then you could be wasting the opportunity to build more targeted visitors.
I’ve always been wanting to do a monthly series on the top blog posts so I’m going to make this a regular thing in 2010. However, I first want to share with all of you my most popular posts for 2009 (based on traffic). There are also some very popular recent posts that didn’t make it on the list because they are clearly at a disadvantage in terms of getting as much traffic as older posts (the older the posts the better it ranks in search engines and the more time it has had to get traffic). So without further adieu, here are my most popular posts for for the past month.
The PR Agency of Satan: Brody PR
Ah yes, this was one of those classic spam PR fails, many people wrote about this
20 Tips to Make You a Better Twitter User
This post is actually over a year and a half old and was created when Twitter was really booming
Two Examples of Companies Measuring Social Media ROI
This was one was actually very popular and could have been the most popular had it been created earlier (it’s only a few months old). It talks about how Naked Pizza and Reality Digital are measuring the ROI from their social media efforts.
Copyright 2009 (c) Dylan Rosario - The founder of www.FleeQ.com a new semantic search and discover agent. Utilizing web 3.0 technology, fleeQ levels the playing field for small publishers and advertisers alike. www.fleeq.com and www.xyppy.com are based upon fleeQ technology.
SES provided by the IT training and computer schools network.
This eBook is your industry-specific roadmap out of the economic slump. Selling through a Slump: An Industry-by-Industry Playbook brings together sales strategies and best practices from 11 top sales experts from 11 distinct vertical market sectors, ranging from retail to health care to telecom – because one size doesn't always fit all. The practical tips and experience-based wisdom here aren't just limited to any single industry, though. Regardless of your market sector, you're bound to find value in this arsenal of great sales ideas. Get access to exclusive tips on how to sell in a challenging market, from renowned sales experts like Jill Konrath, Charles Green, and Dave Stein. You've got questions – this eBook was created to give you answers.
I’ve always been wanting to do a monthly series on the top blog posts so I’m going to make this a regular thing in 2010. However, I first want to share with all of you my most popular posts for 2009 (based on traffic). There are also some very popular recent posts that didn’t make it on the list because they are clearly at a disadvantage in terms of getting as much traffic as older posts (the older the posts the better it ranks in search engines and the more time it has had to get traffic). So without further adieu, here are my most popular posts for for the past month.
